Why Backlink Submission Still Works in 2025 (And How to Do It Right)

By Alister Cook CouponorCouponz June 19, 2025

If you’ve been trying to grow your blog, website, or online store, you’ve probably heard that backlinks help. And they do — as long as you’re not just dropping links all over the internet like it’s still 2008.

Let’s be real — backlink submission still works in 2025. But like everything else in digital marketing, the way you do it makes all the difference. Gone are the days of blasting your link on every random forum or directory and hoping for the best. Today, if you want real results, you’ve got to play it smart — and human.

What Exactly Is Backlink Submission?

In plain terms, backlink submission is just the act of getting your site’s link published somewhere else online. That could be a blog, a directory, a forum post, or a comment thread — anywhere that’s not your own site.

But here’s the catch: search engines have gotten a lot better at telling the difference between helpful links and junky ones. That means just dropping your link on 100 free sites won’t get you anywhere unless those links are relevant and placed naturally.

Do Backlink Sites Still Work?

They do — but not all of them.

Some free backlink sites are still useful, especially if they’re active, moderated, or niche-specific. Think smaller blogs in your niche that allow guest posts, or community-driven platforms where people actually talk about what you’re promoting.

If you're in a niche like shopping, beauty, or savings (like CouponzDeals), there are forums and blogs where backlinking actually makes sense. For example, leaving a comment on a shopping guide with a useful tip and linking to your deal page? That’s the kind of link that search engines (and humans) respect.

How to Build Links Without Sounding Like a Bot

Let’s get one thing straight — no one likes spammy link dumps.

So how do you build backlinks naturally? Here are a few rules of thumb I always follow:

Only link when what you’re linking actually helps the reader.
Blend your link into a sentence like you're recommending it to a friend.
Don’t always use the same anchor text — change it up.
If you're answering a question or posting in a group, explain why the link is worth clicking.

Here’s a human-sounding example:

“I was also looking for ways to save on skincare — this list helped me find a few good deals.”

Simple, conversational, and not forced. That’s what natural link building looks like in 2025.

The Best Kinds of Sites to Submit Backlinks

Not all backlinks are equal. If you're submitting your link to a site no one visits, you're just wasting time.

Instead, look for:

Real blogs in your niche that accept comments or guest posts
Discussion forums where your content adds to the topic
Answer sites like Quora or Reddit (yes, they still work if you're helpful)
Deal or coupon websites like CouponzDeals, where links are expected
Local directories or niche web directories that are actually updated

Avoid anything that looks like a "link farm" or a site that promises 10,000 backlinks for $10. Google’s smarter than that, and so are most readers.

Can You Still Submit Backlinks Manually?

Yes — and honestly, that’s the best way.

Automated tools might sound tempting, but nothing beats writing your own sentence, dropping a helpful link, and knowing it won’t get deleted or flagged. Manual link submission might take more time, but it’s also how you earn high-quality backlinks that actually stick.

Keep a spreadsheet. Write down where you’ve posted, when, and what anchor text you used. It doesn’t need to be fancy — just something that keeps you organized.

How to Tell If Your Link Is Working

You don’t need fancy SEO software. Just:

Search your site in Google like this: "yoursite.com"
Use free tools like Ubersuggest to check new backlinks
Look at your Google Search Console for new referring domains
Or even just track your traffic — is anyone clicking?

If you’re getting even a few clicks from a backlink, it’s already doing more than most paid ads.

A Few Things to Avoid (From Someone Who's Been There)

If I’ve learned anything over the years, it’s this:

Don’t post the same message on every site — that’s a red flag
Never link to a half-finished or empty page
Don’t obsess over “dofollow” vs “nofollow” — just focus on real traffic
Never buy bulk backlinks — it always ends badly

Backlink submission isn’t dead. It just evolved.

Today, it’s not about volume. It’s about adding value and being genuine. If your content is useful and you share it in places where people care, you’ll build trust — with both readers and search engines.

And if you’ve got something worth linking to — like a deal roundup, savings guide, or product review — sites like CouponzDeals are a great place to start sharing it.

Remember: slow and real beats fast and fake, every time.

Need a place to submit a helpful guest post or get featured with a contextual backlink? Reach out to CouponzDeals — we’d love to feature your content.

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